Three plain words that read as both promise and category. The cocktail itself, plus everything that surrounds it — the glass, the bar, the ritual, the night. A .de domain pointed at one of the largest, most premium-curious consumer markets in Europe.
Three English words operating cleanly in German: anglicisms long since adopted by the DACH lifestyle and bar trade. Cocktails reads as the anchor — the global word for the mixed drink. And more extends the promise outward: spirits, glassware, recipes, equipment, classes, culture. The phrase already exists on bar menus and in retail. The domain captures it whole.
The DACH consumer has discovered the negroni, the highball, the agave category, the at-home bar. The category is large. The brand is not yet built.
Premium spirits sales in Germany have outpaced the overall beverages market every year of the last decade. The bar scene in Berlin, Munich, Hamburg, Vienna, and Zürich is competing on the same stage as London and New York. The home-bar trend that took hold during the pandemic has settled into a durable consumer habit, not a fad.
What the market lacks is a category-defining .de brand — somewhere between an editorial property, a curated retailer, and a subscription service. cocktailsandmore.de reads as all three at once, and as the keyword phrase that the consumer is already typing into the search bar.
Premium ready-to-drink, batched cocktails, and at-home cocktail kits for DACH delivery.
Curated whisky, rum, gin, mezcal, and agave selection with editorial tasting notes.
Shakers, jiggers, stemware, ice programs, and the equipment side of the home bar.
Editorial property covering classics, modern variations, and seasonal programmes.
Monthly curated boxes, ingredient kits, and tasting clubs across the DACH region.
Online masterclasses, in-person workshops, and certification for the home enthusiast.
Direct from owner. No marketplace fees. All serious offers will be considered confidentially. Escrow.com transactions welcome. Replies within 48 hours.
Make an OfferTo make a serious offer or discuss acquisition terms, please reach out by email. All enquiries are treated confidentially.
contact@thingstohave.com